Clothing Store Case Study - 8603 Words

29/1/2009 Executive Summary: This work is an introduction to the fashion industry of Pakistan which has made quite a lot of progress in just a few years. Ten to fifteen years from now, this industry was still unknown to actually exist to the masses. Later with the formation of fashion councils and education centers under the enthusiastic few who wanted to make a difference and promulgate this very institution of fashion, did the very fashion industry took its concrete contour from the old tailor culture that formerly existed. Today it is one of the most progressing industries in the country. The fashion industry too, is influenced by external forces be they social, political, economic, technological or even competitive, which†¦show more content†¦To some, fashion is an art form. To others, it is life. For most people it is a method of utilizing clothing, accessories and hair. Fashion is a mode to express yourself, to serve as an extension of your personality, or even to disguise your true self (Nellis, 1999). Fashion is a term commonly used to describe a style of clothing worn by most of people of a country. A fashion usually remains popular for about 1-3 years and then is replaced by yet another fashion. Even though there are a lot of changes in fashion, most people do not easily except the changes. A clothing style may be introduced as a fashion, but its use becomes a custom after being handed down from generation to generation. A fashion that comes and goes is called a Fad. (Fashion Forever: What is Fashion?) A lot has changed and evolved in the history of fashion since the 1900s. As the century dawned, fashion was an exclusive enterprise, the pursuit of wealth. The average person in society settled for garments that were usually stitched at home. With time, however, networks of neighborhood tailors began to evolve into a retail history and the boom was followed by boutique selling. The 1930s were influenced by socialism, communism and fascism and women’s fashion became more and more feminine in keeping with these conservative ideas. However, this period also saw the emergence of the culture of clubs and hence dresses became more body-hugging and colors went more deep and dark. TheShow MoreRelatedMisappropriation and Right of Publicity: A Case Study of Ellen Degeneres Clean Clothes Company and Joseph A Bank Clothing Store817 Words   |  3 Pagesï » ¿In terms of using a defense there are multiple options. One of which is call the Fair Use Defense. The Fair Use Defense can be used in cases where the mark or phrase being infringed upon and brought into question is defined or classified as a descriptive mark. The definition for a descriptive mark consists of the mark acquring a secondary meaning that goes beyond the bare detail of the product. A good example of this would be to describe a pair of pants as having two legs instead of one does notRead MoreStatistics: Credit Card and Pelican Stores1375 Words   |  6 PagesCASE STUDIES CASE 1: Pelican Stores Pelican Stores, a division of National Clothing, is a chain of womens apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stares. Data collected for a sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file named Pelican Stores. Table 2.17 shows a portion of the dataRead MoreStatistics: Credit Card and Pelican Stores1389 Words   |  6 PagesCASE STUDIES CASE 1: Pelican Stores Pelican Stores, a division of National Clothing, is a chain of womens apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stares. Data collected for a sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file named Pelican Stores. Table 2.17 shows a portion of the data setRead MoreMarks and Spencer Strategies1201 Words   |  5 PagesA Case Study on Marks and Spencer by stoked, Jul 24, 2008 A case study on Marks and Spencer which includes: The company at present, Background of the Study, Case Background, Problem, SWOT Analysis, Alternative Courses of Action, Recommendation, Conclusion. A Case Study on Marks and Spencer The Company at Present Marks and Spencer has over 450 stores located throughout the UK, this includes the largest store at Marble Arch, London. In addition, the Company has 150 stores worldwide, includingRead MoreLululemon Case Study1306 Words   |  6 PagesAssignment 1 Case Study Lululemon 1. Considering the five forces of competition and how they direct the profit potential for a given industry, discuss how the forces help explain Lululemon’s performance. 2. The resource-based model assumes that each organization is a collection of resources and capabilities, which provide the basis for a firm‘s strategy and its primary source of above-average returns. Use this this model to outline Lululemon‘s core competencies and how their capabilitiesRead MoreStudy Case Discussion1736 Words   |  7 Pagesthe Plus-Size Wave† Consumer Behavior Case Study page 230 EXECUTIVE SUMMARY The underlying theme within this case as well as the reasoning behind the proposed strategic alternative is: how to increase the sales and alter the consumption habits of the target consumer market. We describe the industry and the company’s position within the industry the behavioral aspects of the target consumer market and its relationship to this company. After careful study of theoretical reasoning, we’ve found thatRead MoreEssay on Case Study Analyses: the Gap, Inc.1683 Words   |  7 PagesThe central purpose of writing this Case Study Analyses on The Gap, Inc. is to identify and isolate key issues and their underlying implications and offer practical solutions and plans for implementing those solutions. This will be done by highlighting the social influences that influence the Gap, Inc. marketing strategy, segmentation strategies with respect to distinct retail markets, and positioning strategies that can be used or changed in a retail setting, as requested in the course assignmentRead MoreCase Study Gap Essay1282 Words   |  6 PagesCase Study Gap 1 Case Study Gap Inc. Gap was established in 1969 by Don Fisher a wealthy real-estate developer and his wife Doris. He opened his first location in San Francisco, California. He partnered with Levi Stratus and created a global phenomenon in the retail industry. Since 2011, the company has established 3,248 stores worldwide. Gap operates 5 different branches: the Namesake Banner, Banana Republic, Old Navy, Piperlime, and Athleta. Gap is amongst the leading corporations inRead MoreCase Study Analyses: The Gap, Inc. Essay1668 Words   |  7 PagesThe central purpose of writing this Case Study Analyses on The Gap, Inc. is to identify and isolate key issues and their underlying implications and offer practical solutions and plans for implementing those solutions. This will be done by highlighting the social influences that influence the Gap, Inc. marketing strategy, segmentation strategies with respect to distinct retail markets, and positioning strategies that can be used or changed in a retail setting, as requested in the course assignmentRead MoreIpulse Buying1222 Words   |  5 Pagesaim of this project is to understand how visual merchandising can impact young adults impulse buying patterns. During the project I will create surveys for face to face interaction, experimental studies in controlled and structured environments such as toy stores which then would develop into case study on particular families which were interesting during the experiment. Identify-I would like to identify the key factors of visual merchandising for young adults – what works best, what persuades a